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The T65 Opportunity Is Bigger Than You Think — And the Window Is Open Now

4.2 million Americans turn 65 this year. The agents who meet them before October are the agents who enroll them in October.
Vol. 1, Issue 3 · Jun 6, 2026 7 min read
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Pulse Signal
4.2M.
Americans turning 65 in 2026 — the largest single-year T65 cohort in Medicare's history, driven by the peak of the Baby Boomer generation.
This is not a demographic footnote. It is the largest new-client opportunity the senior insurance market has ever produced — and most of it is still unclaimed.
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